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Advertising, 8th Edition
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PRODUCT INFORMATION

  •  

    Specifications

    Category Type
    Business Strategy
    ISBN
    9780135009383.0
    Item EAN
    2724330358584
    People
    Author
    Sandra E. Moriarty
    People
    Publisher
    Pearson
    Category Type
    Business Strategy
    ISBN
    9780135009383.0
    Item EAN
    2724330358584
    People
    Author
    Sandra E. Moriarty
    People
    Publisher
    Pearson
    Languages and countries
    Book Language
    English
    Read more
  •  

    Description:

    This introduction to both the theory and practice of advertising provides important insights into how advertising is done.

 

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