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Advertising And Promotion. With Powerweb, 8th Edition
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PRODUCT INFORMATION

  •  

    Specifications

    Category Type
    Business Strategy
    ISBN
    9780071284400.0
    Item EAN
    2724330358546
    People
    Author
    George E Belch
    People
    Publisher
    McGraw Hill Higher Education
    Category Type
    Business Strategy
    ISBN
    9780071284400.0
    Item EAN
    2724330358546
    People
    Author
    George E Belch
    People
    Publisher
    McGraw Hill Higher Education
    Languages and countries
    Book Language
    English
    Read more
  •  

    Description:

    This work continues its advertising focus with an emphasis on IMC. It is the first book to reflect the shift from the conventional methods of advertising to the more widely recognised approach of implementing an IMC strategy

 

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