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Advertising & integrated Brand Promotion,6e
796.87 SAR

Advertising & integrated Brand Promotion,6e

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796.87 SAR 

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Category Type
Advertising
Author
Thomas O'Guinn, Chris Allen, Richard Semenik
Publisher
 South Western Educational
Description:

O'Guinn/Allen/Semenik's ADVERTISING AND INTEGRATED BRAND PROMOTION, 6E places the reader in the midst of today's fast-paced, exhilarating world of advertising -- demonstrating how good advertising is the result of hard work and careful planning. The authors draw from their vast business and teaching experience to integrate a solid understanding of advertising strategy and theory with ...

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PRODUCT INFORMATION

  •  

    Specifications

    Category Type
    Advertising
    Item EAN
    2724318545005
    People
    Author
    Thomas O'Guinn, Chris Allen, Richard Semenik
    People
    Publisher
     South Western Educational
  •  

    Description:

    O'Guinn/Allen/Semenik's ADVERTISING AND INTEGRATED BRAND PROMOTION, 6E places the reader in the midst of today's fast-paced, exhilarating world of advertising -- demonstrating how good advertising is the result of hard work and careful planning. The authors draw from their vast business and

    O'Guinn/Allen/Semenik's ADVERTISING AND INTEGRATED BRAND PROMOTION, 6E places the reader in the midst of today's fast-paced, exhilarating world of advertising -- demonstrating how good advertising is the result of hard work and careful planning. The authors draw from their vast business and teaching experience to integrate a solid understanding of advertising strategy and theory with hands-on, real applications. A leader for its emphasis on integrated brand promotion, this edition combines a compelling presentation of the fundamentals of advertising with invigorating coverage of the latest practices and industry developments, such as social media, design thinking, and the impact of globalization. Advertising strategy comes to life with more than 500 of today's most contemporary ads and exhibits. The book's content follows the same process as an advertising agency to equip readers with the tools, knowledge, and practice for effective results.

 

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