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Analysis For Marketing Planning, 7th Edition
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PRODUCT INFORMATION

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    Specifications

    Category Type
    Business Strategy
    ISBN
    9780071263634.0
    Item EAN
    2724330358775
    People
    Author
    Donald R. Lehmann 
    People
    Publisher
    Mcgraw-Hill
    Category Type
    Business Strategy
    ISBN
    9780071263634.0
    Item EAN
    2724330358775
    People
    Author
    Donald R. Lehmann 
    People
    Publisher
    Mcgraw-Hill
    Languages and countries
    Book Language
    English
    Read more
  •  

    Description:

    "Analysis for Marketing Planning, 7/e" by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document - the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to

    "Analysis for Marketing Planning, 7/e" by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document - the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product's environment, customers and competitors.

 

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