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Brandscendence: Three Essential Elements of Enduring Brands by Kevin Clark
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    Specifications

    Category Type
    Business Skills & Etiquettes
    ISBN
    793183030
    Item EAN
    2724332725643
    People
    Author
    Kevin Clark
    People
    Publisher
    Dearborn Trade
    Category Type
    Business Skills & Etiquettes
    ISBN
    793183030
    Item EAN
    2724332725643
    People
    Author
    Kevin Clark
    People
    Publisher
    Dearborn Trade
    Languages and countries
    Language of the text
    English
    Read more
  •  

    Description:

    World-class commercial brands such as BMW, Coke, Disney, General Electric, and IBM, and even not for profit institutions such as the Red Cross, are on the journey to brandscendence. They have enduring reasons for being yet adapt to changing circumstances and evolve over time. In Brandscendence,

    World-class commercial brands such as BMW, Coke, Disney, General Electric, and IBM, and even not for profit institutions such as the Red Cross, are on the journey to brandscendence. They have enduring reasons for being yet adapt to changing circumstances and evolve over time. In Brandscendence, author Kevin Clark uses success stories and case studies to illustrate his theory on the 3 essential elements enduring brands must manage: 1. Relevance; 2. Context; 3. Mutual benefit

 

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