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Business Inside Out, Capturing Millions of Brand Loyal Gay Consumers by Bob Witeck
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PRODUCT INFORMATION

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    Specifications

    Category Type
    Marketing & Sales
    ISBN
    1419505203
    Item EAN
    2724332817386
    People
    Author
    Bob Witeck
    People
    Publisher
    Kaplan Publishing
    Category Type
    Marketing & Sales
    ISBN
    1419505203
    Item EAN
    2724332817386
    People
    Author
    Bob Witeck
    People
    Publisher
    Kaplan Publishing
    Languages and countries
    Language of the text
    English
    Read more
  •  

    Description:

    Marketing experts Robert Witeck and Wesley Combs distill breaking research trends with their partner Harris Interactive and apply more than a decade’s client experience into the core insights of Business Inside Out.  While other books have focused on specific dimensions of the gay market political

    Marketing experts Robert Witeck and Wesley Combs distill breaking research trends with their partner Harris Interactive and apply more than a decade’s client experience into the core insights of Business Inside Out.  While other books have focused on specific dimensions of the gay market political concerns, social issues, and identity this is the first ever resource to provide a complete, realworld approach to targeting this valuable segment.

 

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