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Business Market Management. Understanding, Creating And Delivering Value,2nd Edition
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PRODUCT INFORMATION

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    Specifications

    Category Type
    Business Strategy
    ISBN
    9780130451873.0
    Item EAN
    2724330359055
    People
    Author
    James C. Anderson
    People
    Publisher
    Prentice Hall
    Category Type
    Business Strategy
    ISBN
    9780130451873.0
    Item EAN
    2724330359055
    People
    Author
    James C. Anderson
    People
    Publisher
    Prentice Hall
    Languages and countries
    Book Language
    English
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  •  

    Description:

    Business Market Management explores the process of understanding, creating and delivering value to targeted business markets and customers. It provides an analytical framework for assessing customer value and a set of processes for translating knowledge of value into actionable marketing strategies

    Business Market Management explores the process of understanding, creating and delivering value to targeted business markets and customers. It provides an analytical framework for assessing customer value and a set of processes for translating knowledge of value into actionable marketing strategies and programs. Subject matter and examples draw on the authors' extensive management practice and academic research. The Second Edition makes it easier to teach and use value-based marketing by providing more detailed descriptions and practical examples of customer value assessment and value proposition design.

 

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