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Business Project Management and Marketing 2016: Mastering Business Markets
338.00 SAR

Business Project Management and Marketing 2016: Mastering Business Markets

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338.00 SAR 

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Category Type
Economics
ISBN
9783662485064
Author
Michael Kleinaltenkamp, Wulff Plinke and Ingmar Geiger
Publisher
Springer
Description:

Marketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the management tasks involved: order management, inquiry evaluation and proposal preparation, pricing and revenue planning, order financing and financial engineering, contract management, negotiation management, project management, and finally project ...

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PRODUCT INFORMATION

  •  

    Specifications

    Category Type
    Economics
    ISBN
    9783662485064
    EAN-13
    9783662485064
    Item EAN
    2724499739491
    People
    Author
    Michael Kleinaltenkamp, Wulff Plinke and Ingmar Geiger
    Category Type
    Economics
    ISBN
    9783662485064
    EAN-13
    9783662485064
    Item EAN
    2724499739491
    People
    Author
    Michael Kleinaltenkamp, Wulff Plinke and Ingmar Geiger
    People
    Publisher
    Springer
    Technical Information
    Binding
    Hardcover
    Languages and countries
    Language of the text
    English
    Read more
  •  

    Description:

    Marketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the management tasks involved: order management, inquiry evaluation and proposal preparation, pricing and revenue planning, order financing and financial

    Marketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the management tasks involved: order management, inquiry evaluation and proposal preparation, pricing and revenue planning, order financing and financial engineering, contract management, negotiation management, project management, and finally project cooperation. Adopting a cross-sector perspective, it examines both traditional manufacturing industries and business-to-business services. All contributions are presented in an accessible style, making the book well-suited as both a managerial textbook and valuable practical guide.

 

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