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Cause Marketing by Joe Marconi
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PRODUCT INFORMATION

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    Specifications

    Category Type
    Marketing & Sales
    ISBN
    793152585
    Item EAN
    2724332818703
    People
    Author
    Joe Marconi
    People
    Publisher
    Dearborn Trade
    Category Type
    Marketing & Sales
    ISBN
    793152585
    Item EAN
    2724332818703
    People
    Author
    Joe Marconi
    People
    Publisher
    Dearborn Trade
    Languages and countries
    Language of the text
    English
    Read more
  •  

    Description:

    Twothirds of Americans report having greater trust in companies aligned with a social issue. Causerelated marketing programs not only enhance a company's image but also increase employee satisfaction. Ninety percent of employees in companies with such programs report feeling proud of their company.

    Twothirds of Americans report having greater trust in companies aligned with a social issue. Causerelated marketing programs not only enhance a company's image but also increase employee satisfaction. Ninety percent of employees in companies with such programs report feeling proud of their company. Cause Marketing will show all businesses, regardless of size, how to work with a socially responsible organization, cause, or event to increase brand equity and consumer and employee loyalty, to differentiate their brands from competition, and to boost profits.

 

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