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Concepts In Strategic Management And Business Policy. Toward Global Sustainability, 13th Edition
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PRODUCT INFORMATION

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    Specifications

    Category Type
    Business Strategy
    ISBN
    9788131770542.0
    Item EAN
    2724330357228
    People
    Author
    Thomas Wheelen
    People
    Publisher
    Pearson
    Category Type
    Business Strategy
    ISBN
    9788131770542.0
    Item EAN
    2724330357228
    People
    Author
    Thomas Wheelen
    People
    Publisher
    Pearson
    Languages and countries
    Book Language
    English
    Read more
  •  

    Description:

    This book presents a comprehensive study on the latest discussions in the discipline of strategic management and business policies. The focus in this edition is on a new theme, the environmental sustainability, with the aim to equip students with strategic concepts thAt will enable them to deal

    This book presents a comprehensive study on the latest discussions in the discipline of strategic management and business policies. The focus in this edition is on a new theme, the environmental sustainability, with the aim to equip students with strategic concepts thAt will enable them to deal with topical issues such as the climate change, global warming and energy availability. Discussions on multinational firms and small entrepreneurial ventures in the book cover a variety of issues to help students learn about strategic alternatives and implementation programs. Through a range of cases from actual organizations and business houses, this book illustrates how strategic management can help in improving operational performances by aligning business goals with performance measures

 

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