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Consumer Behavior, 9th Edition
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PRODUCT INFORMATION

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    Specifications

    Category Type
    Business Strategy
    ISBN
    9780131869608.0
    Item EAN
    2724330358881
    People
    Author
    Leon Schiffman 
    People
    Publisher
    Prentice Hall
    Category Type
    Business Strategy
    ISBN
    9780131869608.0
    Item EAN
    2724330358881
    People
    Author
    Leon Schiffman 
    People
    Publisher
    Prentice Hall
    Languages and countries
    Book Language
    English
    Read more
  •  

    Description:

    With a strong empirical and market segmentation approach, this book focuses on how the Internet has changed the way people obtain information about potential purchases, giving readers the most up-to-date material on how technology is changing their lives as consumers. The Thirty-two mini-cases help

    With a strong empirical and market segmentation approach, this book focuses on how the Internet has changed the way people obtain information about potential purchases, giving readers the most up-to-date material on how technology is changing their lives as consumers. The Thirty-two mini-cases help readers learn by applying the theory, drawing on current business news to demonstrate specific consumer behavior concepts.
    This edition now includes thirty-two Active Learning mini-cases. A clear consumer decision making model is set out in each chapter to facilitate learning–presented in the first chapter, this model serves as a structural framework for the concepts–the building blocks–examined in the following chapters. The book's final chapter ties all of these concepts together so readers see the interrelationships and relevance of individual concepts to consumer decision-making.
    For those studying consumer behavior and/or marketing.

 

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