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Consumer Behavior. Buying, Having, And Being, 7th Edition
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PRODUCT INFORMATION

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    Specifications

    Category Type
    Business Strategy
    ISBN
    9780132186940.0
    Item EAN
    2724330358898
    People
    Author
    Michael R. Solomon
    People
    Publisher
    Prentice Hall
    Category Type
    Business Strategy
    ISBN
    9780132186940.0
    Item EAN
    2724330358898
    People
    Author
    Michael R. Solomon
    People
    Publisher
    Prentice Hall
    Languages and countries
    Book Language
    English
    Read more
  •  

    Description:

    Communicating a fascination for the everyday activities of people, this leading book on consumer behavior examines how our world is influenced by the action of marketers, and considers how products, services, and consumption contribute to the broader social world we experience. Its incredibly

    Communicating a fascination for the everyday activities of people, this leading book on consumer behavior examines how our world is influenced by the action of marketers, and considers how products, services, and consumption contribute to the broader social world we experience. Its incredibly interesting and dynamic content proves hip and engaging, while reflecting the latest research.
    A four-part organization looks At consumers as individuals, consumers as decision makers, consumers and subcultures, and consumers and culture.
    For brand managers, marketing research analysts, and account executives.

 

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