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Contemporary Issues In Marketing And Consumer Behaviour
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PRODUCT INFORMATION

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    Specifications

    Category Type
    Business Strategy
    ISBN
    9780750687393.0
    Item EAN
    2724330358638
    People
    Author
    Elizabeth Parsons
    People
    Publisher
    Routledge
    Category Type
    Business Strategy
    ISBN
    9780750687393.0
    Item EAN
    2724330358638
    People
    Author
    Elizabeth Parsons
    People
    Publisher
    Routledge
    Languages and countries
    Book Language
    English
    Read more
  •  

    Description:

    An exciting new book thAt covers all the latest buzzwords within marketing and consumer behavior: building brand cultures; gender; ethics; sustainable marketing; the green and the global consumer among many more.

    Importantly, Contemporary Issues in Marketing and Consumer Behaviour makes clear links

    An exciting new book thAt covers all the latest buzzwords within marketing and consumer behavior: building brand cultures; gender; ethics; sustainable marketing; the green and the global consumer among many more.

    Importantly, Contemporary Issues in Marketing and Consumer Behaviour makes clear links between theory and practice in marketing. It also locates the recent development of both marketing ideas and applications within the wider global, social and economic contexts.

    Written by a team of experts in the field, this title fills a gap in a growing market interested in these contemporary issues. It provides a complete off-the-shelf teaching package for Masters, MBA and advanced undergraduate modules in marketing and consumer behavior and a useful resource for dissertation study At both undergraduate and postgraduate levels.

 

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