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Corporate Communication. A Guide To Theory And Practice, 2nd Edition
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PRODUCT INFORMATION

  •  

    Specifications

    Category Type
    Business Strategy
    ISBN
    9781847872463.0
    Item EAN
    2724330357549
    People
    Author
    Joep Cornelissen
    People
    Publisher
    SAGE Publications
    Category Type
    Business Strategy
    ISBN
    9781847872463.0
    Item EAN
    2724330357549
    People
    Author
    Joep Cornelissen
    People
    Publisher
    SAGE Publications
    Languages and countries
    Book Language
    English
    Read more
  •  

    Description:

    This is a comprehensive and scholarly analysis of corporate communications. It will offer students and practitioners alike a considerable aid to study and understanding which will stand the test of time in a fast changing business' - Ian Wright, Corporate Relations Director, Diageo


    Incorporating

    This is a comprehensive and scholarly analysis of corporate communications. It will offer students and practitioners alike a considerable aid to study and understanding which will stand the test of time in a fast changing business' - Ian Wright, Corporate Relations Director, Diageo


    Incorporating current thinking and developments in the field from both the academic and practitioner worlds, the Second Edition of this bestseller combines a comprehensive theoretical foundation with numerous practical examples.


    The Second Edition features:


    - New chapters on stakeholder management and communication, corporate identity, image and reputation, internal communications and change, media and investor relations and issues in crisis management


     - New case vignettes and cases of corporate communications in US and European companies


     - An integrated case (Toyota) At the end of the text connecting all the different themes of the book.


    Praise for the First Edition:


    A welcome and important addition to the limited writing already available on corporate communication. The book focuses correctly on the strategic management perspective necessary for an understanding of this area. It will be of enormous help to practitioners and academics in their quest to understand whAt may well be the most important functional area for most corporations in the coming years' - Paul A Argenti, Professor of Management and Corporate Communication, The Tuck School of Business At Dartmouth, USA


     


    `This is the text thAt practitioners, academics, and students in corporate communications have been waiting for. The book is accessible, comprehensive and is well balanced in discussing both theoretical and practical perspectives upon corporate communications. It is simply a must-read for those who want to be At the cutting edge of corporate communications' - Phil Harris, Professor of Marketing, University of Otago and International Director of the European Centre for Public Affairs in Brussels

 

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