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Creating Customer Evangelists by Ben McConnell
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PRODUCT INFORMATION

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    Specifications

    Category Type
    Marketing & Sales
    ISBN
    793155614
    Item EAN
    2724332819175
    People
    Author
    Ben McConnell
    People
    Publisher
    Kaplan Publishing
    Category Type
    Marketing & Sales
    ISBN
    793155614
    Item EAN
    2724332819175
    People
    Author
    Ben McConnell
    People
    Publisher
    Kaplan Publishing
    Languages and countries
    Language of the text
    English
    Read more
  •  

    Description:

    For the first time in paperback, a revised edition of the book that launched the term customer evangelism and inspired the creation of an industry. Updated with new statistics and figures, this landmark book has shown countless companies how to harness the power of evangelism marketing and increase

    For the first time in paperback, a revised edition of the book that launched the term customer evangelism and inspired the creation of an industry. Updated with new statistics and figures, this landmark book has shown countless companies how to harness the power of evangelism marketing and increase customer loyalty, sales, and profitability. When customers are truly thrilled about their experience with a product or service, they become outspoken evangelists for a company. For most businesses, customers are loyal to people, not brands. Creating a culture of not only loyalty but belief is the formula for creating authentic and powerful word of mouth

 

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