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E-Marketing, 5th Edition
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PRODUCT INFORMATION

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    Specifications

    Category Type
    Business Strategy
    ISBN
    9780132461849.0
    Item EAN
    2724330358577
    People
    Author
    Judy Strauss
    People
    Publisher
    Pearson Prentice Hall
    Category Type
    Business Strategy
    ISBN
    9780132461849.0
    Item EAN
    2724330358577
    People
    Author
    Judy Strauss
    People
    Publisher
    Pearson Prentice Hall
    Languages and countries
    Book Language
    English
    Read more
  •  

    Description:

    For courses in electronic marketing or e business. Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies thAt have had a profound effect on marketing. The fifth edition assists all marketers in understanding the Internet and its social

    For courses in electronic marketing or e business. Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies thAt have had a profound effect on marketing. The fifth edition assists all marketers in understanding the Internet and its social media for improving brand images, sales, and profitability.

 

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