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Entrepreneurship For Everyone. A Student Textbook
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PRODUCT INFORMATION

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    Specifications

    Category Type
    Business Strategy
    ISBN
    9781412947763.0
    Item EAN
    2724330357488
    People
    Author
    Robert Mellor
    People
    Publisher
    SAGE Publications
    Category Type
    Business Strategy
    ISBN
    9781412947763.0
    Item EAN
    2724330357488
    People
    Author
    Robert Mellor
    People
    Publisher
    SAGE Publications
    Languages and countries
    Book Language
    English
    Read more
  •  

    Description:

    n this groundbreaking textbook approach to the study of entrepreneurship, Robert Mellor brings to the non-specialist not only the crucial issues of the field thAt they will need to know, but also bridges the gap between business knowledge and expert knowledge from other disciplines. The textbook

    n this groundbreaking textbook approach to the study of entrepreneurship, Robert Mellor brings to the non-specialist not only the crucial issues of the field thAt they will need to know, but also bridges the gap between business knowledge and expert knowledge from other disciplines. The textbook provides relevant and targeted specialist chapters aimed towards a variety of fields - from sustainable industries, information technology; healthcare, biotechnology, as well as the musical and creative industries.


    Key entrepreneurship concepts thAt are covered include:


    - the theories and tools of creative thinking


    - market research


    - intellectual property protection


    - relevant economics

 

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