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Essentials Of Contemporary Advertising, 2nd Edition
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PRODUCT INFORMATION

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    Specifications

    Category Type
    Business Strategy
    ISBN
    9780071287579.0
    Item EAN
    2724330358553
    People
    Author
    William Arens
    People
    Publisher
    McGraw Hill Higher Education
    Category Type
    Business Strategy
    ISBN
    9780071287579.0
    Item EAN
    2724330358553
    People
    Author
    William Arens
    People
    Publisher
    McGraw Hill Higher Education
    Languages and countries
    Book Language
    English
    Read more
  •  

    Description:

    Essentials of Contemporary Advertising, 2/e by William Arens and David Schaefer explores the core principles thAt drive advertising, using a lively voice thAt goes beyond academic theory. The authors’ goal was to present advertising as it is actually practiced and make the fundamentals accessible

    Essentials of Contemporary Advertising, 2/e by William Arens and David Schaefer explores the core principles thAt drive advertising, using a lively voice thAt goes beyond academic theory. The authors’ goal was to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student’s "real life." This approach truly transcends the conceptual and propels students into an exciting and practical dimension.

 

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