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Essentials Of Global Marketing
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PRODUCT INFORMATION

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    Specifications

    Category Type
    Business Strategy
    ISBN
    9780273717843.0
    Item EAN
    2724330358423
    People
    Author
    Svend Hollensen
    People
    Publisher
    Prentice Hall
    Category Type
    Business Strategy
    ISBN
    9780273717843.0
    Item EAN
    2724330358423
    People
    Author
    Svend Hollensen
    People
    Publisher
    Prentice Hall
    Languages and countries
    Book Language
    English
    Read more
  •  

    Description:

    Essentials of Global Marketing' has a clear structure, with a starting point in the SMEs and the five main decisions thAt SMEs (and larger firms) face in connection with the internationalization process: Part 1: The decision whether to internationalize Part 2: Deciding which markets to enter Part

    Essentials of Global Marketing' has a clear structure, with a starting point in the SMEs and the five main decisions thAt SMEs (and larger firms) face in connection with the internationalization process: Part 1: The decision whether to internationalize Part 2: Deciding which markets to enter Part 3: Developing the market entry strategies Part 4: Designing the global marketing programmes Part 5: Implementing and coordination the global marketing programme The book has a 100% global perspective, in delivering cases from all parts of the world to support chapters and parts. The book has the following key characteristics: - Excellent supplements (video cases, video clips, PowerPoints etc.) - Integrates the latest marketing trends - Overview model of the total global marketing planning process in the beginning of the book

 

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