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Essentials Of Marketing, 2nd Edition
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PRODUCT INFORMATION

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    Specifications

    Category Type
    Business Strategy
    ISBN
    9780273708186.0
    Item EAN
    2724330358928
    People
    Author
    Franc Brassington 
    People
    Publisher
    Ft Prenticehall
    Category Type
    Business Strategy
    ISBN
    9780273708186.0
    Item EAN
    2724330358928
    People
    Author
    Franc Brassington 
    People
    Publisher
    Ft Prenticehall
    Languages and countries
    Book Language
    English
    Read more
  •  

    Description:

    Brassington and Pettitt's Essentials of Marketing is the indispensable introduction to the subject for all students taking a short or one-semester Marketing module whatever their background. The second edition retains the lively writing style and authority of the authors' Principles of Marketing,

    Brassington and Pettitt's Essentials of Marketing is the indispensable introduction to the subject for all students taking a short or one-semester Marketing module whatever their background. The second edition retains the lively writing style and authority of the authors' Principles of Marketing, and highlights the links between theory and practice by using fresh and topical case studies drawn from real-life, whilst focussing on the most important concepts and theories of Marketing. Essentials of Marketingalso boasts an unrivalled selection of online learning resources At www.pearsoned.co.uk/brassington, which includes multiple choice questions thAt test your learning and help monitor your progress, video interviews with top Marketing Managers, answering your questions on how they use the theories of marketing every day in their professional lives, a full online Glossary explaining the key terms of the subject, and weblinks for every chapter thAt help take your learning further! Dr Frances Brassington is Senior Lecturer in Retail Management and Marketing At Oxford Brookes University Dr Stephen Pettitt is Deputy Vice-chancellor of the University of Bedfordshire

 

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