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Essentials Of Strategic Management, 4th Edition
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PRODUCT INFORMATION

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    Specifications

    Category Type
    Business Strategy
    ISBN
    9780131485235.0
    Item EAN
    2724330357860
    People
    Author
    Hunger
    People
    Publisher
    Prentice Hall
    Category Type
    Business Strategy
    ISBN
    9780131485235.0
    Item EAN
    2724330357860
    People
    Author
    Hunger
    People
    Publisher
    Prentice Hall
    Languages and countries
    Book Language
    English
    Read more
  •  

    Description:

    This brief book offers a short, concise explanation of the most important concepts and techniques in Strategic Management. While based on rigorous research studies, the citations and footnotes are minimal. Essentials of Strategic Management is suitable for use in corporate and executive training

    This brief book offers a short, concise explanation of the most important concepts and techniques in Strategic Management. While based on rigorous research studies, the citations and footnotes are minimal. Essentials of Strategic Management is suitable for use in corporate and executive training programs.Offers a sound introduction to strategic management, focusing on the basic concepts and their applications to the management field. Topics include environmental scanning and industry analysis, strategy formulation: corporate strategy, strategy implementation: organizing for action, among others.For professionals in fields of strategic planning and competitive strategy.

 

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