Let us wish you a happy birthday!
Date of Birth
Please fill in a complete birthday Enter a valid birthday
×
This item is currently out of stock
Exchange Behavior In Selling And Sales Management
Be the first to rate this product 
×
Check Products in stock Products in stock

Sponsored products for you

PRODUCT INFORMATION

  •  

    Specifications

    Category Type
    Business Strategy
    ISBN
    9780750685900.0
    Item EAN
    2724330358799
    People
    Author
    Peng Sheng
    People
    Publisher
    Butterworth-heinemann
    Category Type
    Business Strategy
    ISBN
    9780750685900.0
    Item EAN
    2724330358799
    People
    Author
    Peng Sheng
    People
    Publisher
    Butterworth-heinemann
    Languages and countries
    Book Language
    English
    Read more
  •  

    Description:

    Exchange Behavior in Selling and Sales Management presents a pragmatic and easy-to-implement framework for the successful operation of selling and sales management. Focused specifically on the value-exchange behavior of buyers and sellers, the book is composed of eight fundamental building blocks,

    Exchange Behavior in Selling and Sales Management presents a pragmatic and easy-to-implement framework for the successful operation of selling and sales management. Focused specifically on the value-exchange behavior of buyers and sellers, the book is composed of eight fundamental building blocks, which provide:

    * A revolutionary framework to describe the dynamics of consumer and organizational buying processes

    * A scientific, analytical approach to the personal elements in selling

    * A much needed insight into the personal interactions between buyers and sellers, both the implicit and explicit

    * A new and unique structure which integrates psychographic data mining and modeling techniques in a sales context, for the first time

    Exchange Behavior in Selling and Sales Management reflects selling and sales management practices within the field, based upon the extensive experience of the authors and other contributors. It is essential reading for advanced students, practitioners and researchers in sales and marketing.

    - Develops a revolutionary framework to describe consumer and organizational buying processes, derived from author's earlier work in a nationally-sanctioned textbook in China
    - Approaches data modeling in a sales context
    - Includes insight the personal interactions between buyer and seller, both the implicit and explicit

 

Customer Reviews

0
No ratings yet
Be the first to rate this product
Rate this product:

×

Please verify your mobile number to complete your checkout

We will send you an SMS containing a verification code. Please double check your mobile number and click on "Send Verification Code".

+ Edit