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Foundations Of Marketing, 3rd Edition
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PRODUCT INFORMATION

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    Specifications

    Category Type
    Business Strategy
    ISBN
    9780618973378.0
    Item EAN
    2724330358522
    People
    Author
    O. C. Ferrell
    People
    Publisher
    South-Western College Pub
    Category Type
    Business Strategy
    ISBN
    9780618973378.0
    Item EAN
    2724330358522
    People
    Author
    O. C. Ferrell
    People
    Publisher
    South-Western College Pub
    Languages and countries
    Book Language
    English
    Read more
  •  

    Description:

    Foundations of Marketing offers a concise, straightforward approach to basic marketing concepts and strategies, while providing instructors with the flexibility to integrate supplemental resources or activities into their courses. Providing comprehensive coverage in a consolidated format, Pride and

    Foundations of Marketing offers a concise, straightforward approach to basic marketing concepts and strategies, while providing instructors with the flexibility to integrate supplemental resources or activities into their courses. Providing comprehensive coverage in a consolidated format, Pride and Ferrell highlight topics in ethics, e-marketing, and customer relationship management while incorporating up-to-date research and examples throughout. In addition to a well-respected, distinguished author team, authoritative coverage, and comprehensive yet consolidated coverage, the Third Edition includes new advertisements, photos, and screen shots throughout the text; GlobalEdge features thAt pose questions about marketing in a global context and encourage online exploration; and Opening Vignettes thAt feature engaging companies intended to spark student interest. Foundations of Marketing Online, 3/e, is a multimedia eBook created to meet the needs of interactive learners. The eBook contains the same material as the printed text but is priced At nearly half the standard retail price of the paperback

 

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