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PRODUCT INFORMATION

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    Specifications

    Category Type
    Business Strategy
    ISBN
    9783642541704.0
    Item EAN
    2724330357112
    People
    Author
    Bernd Weis
    People
    Publisher
    Springer International Publishing AG
    Category Type
    Business Strategy
    ISBN
    9783642541704.0
    Item EAN
    2724330357112
    People
    Author
    Bernd Weis
    People
    Publisher
    Springer International Publishing AG
    Languages and countries
    Book Language
    English
    Read more
  •  

    Description:

    The book assists in bringing together the three stakeholders of an innovation – inventor, decision maker and organization. These stakeholders have conflicting requirements and the book offers advice on how and by whAt methods they can communicate and the information thAt is expected and required in

    The book assists in bringing together the three stakeholders of an innovation – inventor, decision maker and organization. These stakeholders have conflicting requirements and the book offers advice on how and by whAt methods they can communicate and the information thAt is expected and required in different phases of innovation. The perspectives of inventor, decision maker and organization are integrated in a business model thAt enables a common “language” and communication platform for the inevitably emerging tension field and thAt allows for asking and answering the right questions

 

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