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Fundamentals Of Strategy
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PRODUCT INFORMATION

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    Specifications

    Category Type
    Business Strategy
    ISBN
    9780273713104.0
    Item EAN
    2724330357525
    People
    Author
    Johnson
    People
    Publisher
    Financial Times Prentice Hall
    Category Type
    Business Strategy
    ISBN
    9780273713104.0
    Item EAN
    2724330357525
    People
    Author
    Johnson
    People
    Publisher
    Financial Times Prentice Hall
    Languages and countries
    Book Language
    English
    Read more
  •  

    Description:

    Fundamentals of Strategyis a brand new concise version of the market-leading text Exploring Corporate Strategy. It has been developed forstudents on short courses in strategy – for example, doing an initial course At undergraduate, postgraduate or post-experience level, or studying strategy as part

    Fundamentals of Strategyis a brand new concise version of the market-leading text Exploring Corporate Strategy. It has been developed forstudents on short courses in strategy – for example, doing an initial course At undergraduate, postgraduate or post-experience level, or studying strategy as part of a wider degree in the arts, sciences or engineering.  


    The book comprises 10 chapters, and focuses on the analysis and formulation of strategy. The final chapter raises implementation issues such as organisational structure, management processes and strategic change.

 

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