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Global Business Strategy
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PRODUCT INFORMATION

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    Specifications

    Category Type
    Business Strategy
    ISBN
    9784431554677.0
    Item EAN
    2724330357020
    People
    Author
    Kazuyuki Motohashi
    People
    Publisher
    Springer International Publishing AG
    Category Type
    Business Strategy
    ISBN
    9784431554677.0
    Item EAN
    2724330357020
    People
    Author
    Kazuyuki Motohashi
    People
    Publisher
    Springer International Publishing AG
    Languages and countries
    Book Language
    English
    Read more
  •  

    Description:

    This book presents theories and case studies for corporations in developed nations, including Japan, for designing strategies to maximize opportunities and minimize threats in business expansion into developing nations. The case studies featured here focus on Asia, including China and India,  and

    This book presents theories and case studies for corporations in developed nations, including Japan, for designing strategies to maximize opportunities and minimize threats in business expansion into developing nations. The case studies featured here focus on Asia, including China and India,  and use examples of Japanese manufacturers. Five case studies are provided, including Hitachi Construction Machinery and Shiseido in China and Maruti Suzuki in India. These cases facilitate the reader’s understanding of the business environments in emerging economies. This volume is especially recommended for businesspeople responsible for  international business development, particularly in China and India. In addition, the book serves as a useful resource for students in graduate-level courses in international management.

 

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