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Global Marketing And Advertising. Understanding Cultural Paradoxes, 3rd Edition
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PRODUCT INFORMATION

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    Specifications

    Category Type
    Business Strategy
    ISBN
    9781412970419.0
    Item EAN
    2724330358430
    People
    Author
    Marieke de Mooij 
    People
    Publisher
    SAGE Publications
    Category Type
    Business Strategy
    ISBN
    9781412970419.0
    Item EAN
    2724330358430
    People
    Author
    Marieke de Mooij 
    People
    Publisher
    SAGE Publications
    Languages and countries
    Book Language
    English
    Read more
  •  

    Description:

    Packed with cultural, company, and country examples thAt help explain the paradoxes international marketers are likely to encounter, Global Marketing and Advertising (by Marieke de Mooij) offers a mix of theory and practical applications as it covers globalization, global branding strategies,

    Packed with cultural, company, and country examples thAt help explain the paradoxes international marketers are likely to encounter, Global Marketing and Advertising (by Marieke de Mooij) offers a mix of theory and practical applications as it covers globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications.

 

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