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Integrated Advertising, Promotion And Marketing Communications, 6th Edition
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PRODUCT INFORMATION

  •  

    Specifications

    Category Type
    Business Strategy
    ISBN
    9789332518377.0
    Item EAN
    2724330358348
    People
    Author
    Kenneth E. Clow
    People
    Publisher
    Pearson
    Category Type
    Business Strategy
    ISBN
    9789332518377.0
    Item EAN
    2724330358348
    People
    Author
    Kenneth E. Clow
    People
    Publisher
    Pearson
    Languages and countries
    Book Language
    English
    Read more
  •  

    Description:

    Directed primarily toward undergraduate Marketing college/university majors, this text also provides practical content to current and aspiring industry professionals.

    The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing

    Directed primarily toward undergraduate Marketing college/university majors, this text also provides practical content to current and aspiring industry professionals.

    The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing readers with the information they need to understand the process and benefits of successful IMC campaigns.

 

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