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International Dimensions Of Marketing, 4th Edition
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PRODUCT INFORMATION

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    Specifications

    Category Type
    Business Strategy
    ISBN
    9780324014914.0
    Item EAN
    2724330359062
    People
    Author
    Vern Terpstra
    People
    Publisher
    Cengage Learning
    Category Type
    Business Strategy
    ISBN
    9780324014914.0
    Item EAN
    2724330359062
    People
    Author
    Vern Terpstra
    People
    Publisher
    Cengage Learning
    Languages and countries
    Book Language
    English
    Read more
  •  

    Description:

    This text provides an overview of the international dimensions of marketing, including international marketing, foreign marketing, and multinational marketing, and discusses differences in key factors thAt define and influence international and domestic marketing.

 

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