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International Marketing And Export Management, 5th Edition
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PRODUCT INFORMATION

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    Specifications

    Category Type
    Business Strategy
    ISBN
    9780273686347.0
    Item EAN
    2724330359017
    People
    Author
    Gerald Albaum 
    People
    Publisher
    Prentice Hall
    Category Type
    Business Strategy
    ISBN
    9780273686347.0
    Item EAN
    2724330359017
    People
    Author
    Gerald Albaum 
    People
    Publisher
    Prentice Hall
    Languages and countries
    Book Language
    English
    Read more
  •  

    Description:

    This book comprehensively covers both international marketing and export management. This is a focus on marketing decisions and management processes involved in exporting and not simply a 'how to' treatment of technical export details. This 5th edition has been written in response to the

    This book comprehensively covers both international marketing and export management. This is a focus on marketing decisions and management processes involved in exporting and not simply a 'how to' treatment of technical export details. This 5th edition has been written in response to the continually rapid changes in international marketing and the new challenges thAt are arising. This book is suitable for Undergraduates and Postgraduates/MBA courses in International Marketing, Export Marketing and International Trade.

 

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