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International Marketing Management. Text And Cases
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PRODUCT INFORMATION

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    Specifications

    Category Type
    Business Strategy
    ISBN
    9780761936404.0
    Item EAN
    2724330358805
    People
    Author
    U C Mathur
    People
    Publisher
    SAGE Publications Pvt. Ltd
    Category Type
    Business Strategy
    ISBN
    9780761936404.0
    Item EAN
    2724330358805
    People
    Author
    U C Mathur
    People
    Publisher
    SAGE Publications Pvt. Ltd
    Languages and countries
    Book Language
    English
    Read more
  •  

    Description:

    This is a basic text in International Marketing, a major knowledge area for students of management studies. This book attempts to make learning of the nuances of the subject easy and enjoyable for students. International trade, economic free trade zones, embargoes on exports, and tariff and

    This is a basic text in International Marketing, a major knowledge area for students of management studies. This book attempts to make learning of the nuances of the subject easy and enjoyable for students. International trade, economic free trade zones, embargoes on exports, and tariff and non-tariff barriers thAt the companies face overseas form a major part of the book. In addition, the role of international organizations under the guidance of the United Nations has been given its due importance.

 

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