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Key Concepts In Marketing
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PRODUCT INFORMATION

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    Specifications

    Category Type
    Business Strategy
    ISBN
    9781847874993.0
    Item EAN
    2724330358669
    People
    Author
    Jim Blythe
    People
    Publisher
    SAGE Publications Ltd
    Category Type
    Business Strategy
    ISBN
    9781847874993.0
    Item EAN
    2724330358669
    People
    Author
    Jim Blythe
    People
    Publisher
    SAGE Publications Ltd
    Languages and countries
    Book Language
    English
    Read more
  •  

    Description:

    Key Concepts in Marketing introduces and examines the key issues, methods, models and debates thAt define the field of marketing today.
    Each entry comprises of:
    -Definition
    -Summary
    -Broader discussion
    -Examples and illustrations
    -Key literature and further reading
    Introductory chapters serve to

    Key Concepts in Marketing introduces and examines the key issues, methods, models and debates thAt define the field of marketing today.
    Each entry comprises of:
    -Definition
    -Summary
    -Broader discussion
    -Examples and illustrations
    -Key literature and further reading
    Introductory chapters serve to situate and introduce the topics.

 

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