Let us wish you a happy birthday!
Date of Birth
Please fill in a complete birthday Enter a valid birthday
×
This item is currently out of stock
Let Them Eat Cake,Marketing Luxury to the Masses As well as the Classes by Pamela Danziger
Be the first to rate this product 
×
Check Products in stock Products in stock

Sponsored products for you

PRODUCT INFORMATION

  •  

    Specifications

    Category Type
    Marketing & Sales
    ISBN
    793193079
    Item EAN
    2724332819069
    People
    Author
    Pamela Danziger
    People
    Publisher
    Kaplan Publishing
    Category Type
    Marketing & Sales
    ISBN
    793193079
    Item EAN
    2724332819069
    People
    Author
    Pamela Danziger
    People
    Publisher
    Kaplan Publishing
    Languages and countries
    Language of the text
    English
    Read more
  •  

    Description:

    This book shows marketing professionals how to position their products to take advantage of the $77.7 billion luxury market. In &I, readers will get the first research based study of the 15 million truly affluent households that make up the leading edge of the new luxury market. Pamela Danziger

    This book shows marketing professionals how to position their products to take advantage of the $77.7 billion luxury market. In &I, readers will get the first research based study of the 15 million truly affluent households that make up the leading edge of the new luxury market. Pamela Danziger notes that the luxury market is changing radically from the conspicuous consumption consumers of the 1990s. Danziger conducted a two year research study of luxury consumers with incomes of $75,000 and above and discovered a totally new type of luxury consumer. Called the butterflies, these most affluent of affluent consumers have emerged from their luxurious cocoons and are turning their focus from the home to the outside world.

 

Customer Reviews

0
No ratings yet
Be the first to rate this product
Rate this product:

×

Please verify your mobile number to complete your checkout

We will send you an SMS containing a verification code. Please double check your mobile number and click on "Send Verification Code".

+ Edit