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Management Of A Sales Force, 12th Edition
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PRODUCT INFORMATION

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    Specifications

    Category Type
    Business Strategy
    ISBN
    9780071259446.0
    Item EAN
    2724330358720
    People
    Author
    Rosann L. Spiro
    People
    Publisher
    Mcgraw-Hill
    Category Type
    Business Strategy
    ISBN
    9780071259446.0
    Item EAN
    2724330358720
    People
    Author
    Rosann L. Spiro
    People
    Publisher
    Mcgraw-Hill
    Languages and countries
    Book Language
    English
    Read more
  •  

    Description:

    "Management of a Sales Force" is the best selling text in the sales management market, with a reputation for blending leading-edge research and student-friendly writing better than any other book. The 12th edition has been thoroughly revised to reflect all the changes thAt affect the sales

    "Management of a Sales Force" is the best selling text in the sales management market, with a reputation for blending leading-edge research and student-friendly writing better than any other book. The 12th edition has been thoroughly revised to reflect all the changes thAt affect the sales manager's role, from the increasing globalization of business to savvier customers who now use the internet to research their purchasing decisions. All chapters have been updated with current company examples thAt demonstrate how the best sales executives are adapting to these and other new challenges. In addition, the latest sales management research studies and reports are presented in a straightforward, easy-to-read manner, making "Management of A Sales Force, 12e", by far the most current sales management textbook on the market

 

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