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Managing Media Firms And industries
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PRODUCT INFORMATION

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    Specifications

    Category Type
    Business Strategy
    ISBN
    9783319085142.0
    Item EAN
    2724330359093
    People
    Author
    Gregory Ferrell Lowe 
    People
    Publisher
    Springer
    Category Type
    Business Strategy
    ISBN
    9783319085142.0
    Item EAN
    2724330359093
    People
    Author
    Gregory Ferrell Lowe 
    People
    Publisher
    Springer
    Languages and countries
    Book Language
    English
    Read more
  •  

    Description:

    This volume provides rich insight into the nature and practice of media management. Contributions assess the degree to which management of media firms requires a unique set of skills, highlighting similarities and differences of media firms compared with other industries in terms of management

    This volume provides rich insight into the nature and practice of media management. Contributions assess the degree to which management of media firms requires a unique set of skills, highlighting similarities and differences of media firms compared with other industries in terms of management practices, HR development and operational aspects. Success and limitations of research on media management theory is evaluated, both drawing on management theory and examining insights from other disciplines. Dimensions for future research are considered along with practical implications for media managers and corporate structures. The book serves as a valuable reference for researchers, advanced students and practitioners in media industries.

 

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