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Marketing. A Critical Introduction
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PRODUCT INFORMATION

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    Specifications

    Category Type
    Business Strategy
    ISBN
    9781412911498.0
    Item EAN
    2724330358645
    People
    Author
    Chris Hackley
    People
    Publisher
    SAGE Publications Ltd
    Category Type
    Business Strategy
    ISBN
    9781412911498.0
    Item EAN
    2724330358645
    People
    Author
    Chris Hackley
    People
    Publisher
    SAGE Publications Ltd
    Languages and countries
    Book Language
    English
    Read more
  •  

    Description:

    This key text introduces the essentials of critical thinking within the field of marketing in easy to read and understandable terms. Integrating critical perspectives with the topics of the typical marketing curriculum Chris Hackley has produced an indispensable supporting text for upper level,

    This key text introduces the essentials of critical thinking within the field of marketing in easy to read and understandable terms. Integrating critical perspectives with the topics of the typical marketing curriculum Chris Hackley has produced an indispensable supporting text for upper level, undergraduate Marketing courses. Each chapter includes review questions, case studies reflecting issues in the chapters, along with supporting case questions and reflections, and vignettes thAt cover stimulating practical examples.

 

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