Let us wish you a happy birthday!
Date of Birth
Please fill in a complete birthday Enter a valid birthday
×
This item is currently out of stock
Marketing Management For Nonprofit Organizations, 3rd Edition
Be the first to rate this product 
×
Check Products in stock Products in stock

Sponsored products for you

PRODUCT INFORMATION

  •  

    Specifications

    Category Type
    Business Strategy
    ISBN
    9780199236152.0
    Item EAN
    2724330358607
    People
    Author
    Adrian Sargeant
    People
    Publisher
    Oxford University Press
    Category Type
    Business Strategy
    ISBN
    9780199236152.0
    Item EAN
    2724330358607
    People
    Author
    Adrian Sargeant
    People
    Publisher
    Oxford University Press
    Languages and countries
    Book Language
    English
    Read more
  •  

    Description:

    The third edition builds on the success of previous editions whilst also addressing critical topics such as corporate responsibility and social entrepreneurship. Developments in relationship and public sector marketing, for example the increasing emphasis on partnerships, as well as in fundraising

    The third edition builds on the success of previous editions whilst also addressing critical topics such as corporate responsibility and social entrepreneurship. Developments in relationship and public sector marketing, for example the increasing emphasis on partnerships, as well as in fundraising media such as the Internet and SMS messaging, are reflected in the new edition. The text is divided into three parts, beginning with an introduction to the nonprofit sector and the topic of marketing. It then moves on to develop a framework for marketing planning, including a detailed consideration of topics such as overall direction, market segmentation, branding, and positioning. The text concludes with a series of chapters thAt explore the application of marketing in a number of specific contexts.

    The new edition will be accompanied by an online resource centre for the first time, comprising the following features:

    Student resources:
    Web links to other websites of value to students specialising in the field
    Self test quizzes (MCQs)
    Details of new research work of relevance to students
    Practitioner Insights boxes (boxed examples from industry)
    Further reading list
    Podcasts from practitioners and from own lectures and presentations

    Lecturer resources:
    A Lecturer's Manual comprising:
    PowerPoint slides of the diagrams in the book
    Additional case studies of approximately 500 words (2-3 per sector specific chapter)
    Guidance on how to use the case studies

 

Customer Reviews

0
No ratings yet
Be the first to rate this product
Rate this product:

×

Please verify your mobile number to complete your checkout

We will send you an SMS containing a verification code. Please double check your mobile number and click on "Send Verification Code".

+ Edit