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Marketing Planning. Principles Into Practice
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PRODUCT INFORMATION

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    Specifications

    Category Type
    Business Strategy
    ISBN
    9780273686798.0
    Item EAN
    2724330359048
    People
    Author
    Marian Burk Wood 
    People
    Publisher
    Financal Times Management
    Category Type
    Business Strategy
    ISBN
    9780273686798.0
    Item EAN
    2724330359048
    People
    Author
    Marian Burk Wood 
    People
    Publisher
    Financal Times Management
    Languages and countries
    Book Language
    English
    Read more
  •  

    Description:

    Principles of Marketing takes a practical, managerial approach to marketing. Continuing with tradition, it is rich in topical examples and applications thAt show the major decisions thAt marketing managers face in their efforts to balance an organisation's objectives and resources against needs and

    Principles of Marketing takes a practical, managerial approach to marketing. Continuing with tradition, it is rich in topical examples and applications thAt show the major decisions thAt marketing managers face in their efforts to balance an organisation's objectives and resources against needs and opportunities in the global marketplace. The Fourth Edition "has changed to reflect marketing's ever changing challenges. All preview cases, marketing insights and end of chapter cases are revised or completely changed to embrace the growth in e-commerce. In addition, recognising Europe's internationalism and the growth of globalisation, examples and cases are drawn, not from Europe alone, but from the US, Japan, South-East Asia and Africa. This is suitable for any undergraduate or postgraduate undertaking an introductory course in marketing.

 

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