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Marketing Research. A Practical Approach
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PRODUCT INFORMATION

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    Specifications

    Category Type
    Business Strategy
    ISBN
    9781412947978.0
    Item EAN
    2724330358751
    People
    Author
    Bonita Kolb
    People
    Publisher
    SAGE Publications Ltd
    Category Type
    Business Strategy
    ISBN
    9781412947978.0
    Item EAN
    2724330358751
    People
    Author
    Bonita Kolb
    People
    Publisher
    SAGE Publications Ltd
    Languages and countries
    Book Language
    English
    Read more
  •  

    Description:

    Essential to any student of the discipline, this innovative new book offers a uniquely comprehensive and applied approach to both understanding and designing market research. Sensitively balancing the fundamental quantitative methodologies and theoretical structures with practical applications of

    Essential to any student of the discipline, this innovative new book offers a uniquely comprehensive and applied approach to both understanding and designing market research. Sensitively balancing the fundamental quantitative methodologies and theoretical structures with practical applications of qualitative techniques, this book is a vastly accessible, useful, and insightful text. Providing several real life case studies - from the large corporation, through to the small business or the nonprofit organization - Marketing Research is packed with useful learning features such as key terms, definitions, and discussion topics. Offering comprehensive support from a companion website, this book is an indispensable guide to the varied domains of market research.

 

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