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Political Branding Strategies : Campaigning and Governing in Australian Politics
270.00 SAR

Political Branding Strategies : Campaigning and Governing in Australian Politics

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270.00 SAR 

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Category Type
Economics & Political Sciences
ISBN
9781137580283
Author
Lorann Downer
Publisher
Palgrave MacMillan
Description:

Political Branding Strategies tells the story of branding by the Australian Labor Party across seven years and three brands - Kevin07, The Real Julia and that of the party. Employing a new framework to understand and evaluate branding, the book offers lessons for practitioners, researchers and citizens in democracies everywhere.

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PRODUCT INFORMATION

  •  

    Specifications

    Category Type
    Economics & Political Sciences
    ISBN
    9781137580283
    EAN-13
    9781137580283
    Item EAN
    2724499748486
    People
    Author
    Lorann Downer
    Category Type
    Economics & Political Sciences
    ISBN
    9781137580283
    EAN-13
    9781137580283
    Item EAN
    2724499748486
    People
    Author
    Lorann Downer
    People
    Publisher
    Palgrave MacMillan
    Technical Information
    Binding
    Hardcover
    Languages and countries
    Book Language
    English
    Read more
  •  

    Description:

    Political Branding Strategies tells the story of branding by the Australian Labor Party across seven years and three brands - Kevin07, The Real Julia and that of the party. Employing a new framework to understand and evaluate branding, the book offers lessons for practitioners, researchers and

    Political Branding Strategies tells the story of branding by the Australian Labor Party across seven years and three brands - Kevin07, The Real Julia and that of the party. Employing a new framework to understand and evaluate branding, the book offers lessons for practitioners, researchers and citizens in democracies everywhere.

 

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