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PR on a Budget, Free, Cheap, and Worth the Money Strategies for Getting Noticed byLeonard Saffir
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PRODUCT INFORMATION

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    Specifications

    Category Type
    Business Strategy
    ISBN
    9781419523670
    Item EAN
    2724334533338
    People
    Author
    ليونارد سافير
    People
    Publisher
    Kaplan Publishing
    Category Type
    Business Strategy
    ISBN
    9781419523670
    Item EAN
    2724334533338
    People
    Author
    ليونارد سافير
    People
    Publisher
    Kaplan Publishing
    Languages and countries
    Book Language
    English
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  •  

    Description:

    For those who think their “widget” is the coolest around and are going it alone with PR, getting publicity is often a confusing, hit-or-miss process.  Incorporating public relations in business plans can be the difference between success and failure.  But recognizing the power of PR is one thing;

    For those who think their “widget” is the coolest around and are going it alone with PR, getting publicity is often a confusing, hit-or-miss process.  Incorporating public relations in business plans can be the difference between success and failure.  But recognizing the power of PR is one thing; harnessing it is another.  PR on a Budget proves that it is possible to handle a business or organization’s public relations in a manageable, logical, and cost-effective fashion

 

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