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Principles Of Marketing, 5th Edition
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PRODUCT INFORMATION

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    Specifications

    Category Type
    Business Strategy
    ISBN
    9780273711568.0
    Item EAN
    2724330358737
    People
    Author
    Philip Kotler
    People
    Publisher
    Prentice Hall
    Category Type
    Business Strategy
    ISBN
    9780273711568.0
    Item EAN
    2724330358737
    People
    Author
    Philip Kotler
    People
    Publisher
    Prentice Hall
    Languages and countries
    Book Language
    English
    Read more
  •  

    Description:

    Suitable for undergraduate Principles of Marketing courses, this classic textbook has provided many generations of marketing students with an exceptional introduction to marketing, written by one of the masters.

    With global examples and completely up-to-date with the latest marketing techniques,

    Suitable for undergraduate Principles of Marketing courses, this classic textbook has provided many generations of marketing students with an exceptional introduction to marketing, written by one of the masters.

    With global examples and completely up-to-date with the latest marketing techniques, Principles of Marketing looks At the major decisions thAt marketing managers face in their efforts to balance an organisation’s objectives and resources against needs and opportunities in the global marketplace.

    Covering exciting new topics such as Sustainability, this text continues to be a leader in the field of marketing. New integrated video cases from companies such as HSBC, Land Rover and Amazon help to bring the subject alive.

 

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