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Public Relations: From Theory to Practice by Tricia Hansen-Horn, Bonita Dostal Neff - Paperback
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PRODUCT INFORMATION

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    Specifications

    Category Type
    Language, Linguistics & Writing
    ISBN
    9780205393558
    Languages
    English
    Item EAN
    2724344079017
    People
    Author
    Tricia Hansen-Horn, Bonita Dostal Neff
    Category Type
    Language, Linguistics & Writing
    ISBN
    9780205393558
    Languages
    English
    Item EAN
    2724344079017
    People
    Author
    Tricia Hansen-Horn, Bonita Dostal Neff
    People
    Publisher
    Allyn & Bacon
    Technical Information
    Binding
    Paperback
    Languages and countries
    Book Language
    English
    Read more
  •  

    Description:

    Public Relations: From Theory to Practice" provides a solid theoretical foundation for the public relations field through a unique theory-to-practice presentation and a variety of case study contexts. This practical book examines a range of theories from functional, cultural, rhetorical, and

    Public Relations: From Theory to Practice" provides a solid theoretical foundation for the public relations field through a unique theory-to-practice presentation and a variety of case study contexts. This practical book examines a range of theories from functional, cultural, rhetorical, and critical to feminist, postmodern, and alternative in a variety of contexts compiled from the submissions of nearly thirty professors. As the only current "theory-focused" public relations book published for a U.S. globally connected audience, this book offers what has long been absent in the field a comprehensive examination of public relations theory as practiced. "Public Relations: From Theory to Practice" presents theories in conjunction with case study applications that relate directly to the theory. These case studies, taken from diverse contexts, help the reader make connections between theories and their application in the real world. Reflective questions guide the reader through the nuances of this connection.

    Product Features:
    • Category: Language, Linguistics & Writing
    • Binding: Paperback
    • Language of Text: English
    • Author(s): Tricia Hansen-Horn, Bonita Dostal Neff
    • Publisher: Allyn & Bacon
    • ISBN: 9780205393558
    • Number of Pages: 395
    • Dimensions: 9.19 x 7.01 x 0.84 inches
 

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