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Selling And Sales Management, 8th Edition
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PRODUCT INFORMATION

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    Specifications

    Category Type
    Business Strategy
    ISBN
    9780273720652.0
    Item EAN
    2724330358652
    People
    Author
    David Jobber
    People
    Publisher
    Prentice Hall
    Category Type
    Business Strategy
    ISBN
    9780273720652.0
    Item EAN
    2724330358652
    People
    Author
    David Jobber
    People
    Publisher
    Prentice Hall
    Languages and countries
    Book Language
    English
    Read more
  •  

    Description:

    Selling and Sales Management 8/e is essential reading for all marketing and management students and practitioners, in particular those with specific interests in the world of sales.  The text is split into five logical parts: Sales Perspective, Sales Technique, Sales Environment, Sales Management

    Selling and Sales Management 8/e is essential reading for all marketing and management students and practitioners, in particular those with specific interests in the world of sales.  The text is split into five logical parts: Sales Perspective, Sales Technique, Sales Environment, Sales Management and Sales Control.

    This edition places emphasis on international aspects of selling and sales management whilst also covering all of the important elements of the marketing mix.  Topics covered include Sales Strategies, Key Account Management, Sales Forecasting and Budgeting, and the Role of Selling in Marketing.

 

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