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Shopping: Why We Love It and How Retailers Can Create the Ultimate Customer Experience by Pamela N. Danziger
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PRODUCT INFORMATION

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    Specifications

    Category Type
    Marketing & Sales
    ISBN
    1419536362 
    Item EAN
    2724332724882
    People
    Author
    Pamela N. Danziger
    People
    Publisher
    Kaplan Publishing
    Category Type
    Marketing & Sales
    ISBN
    1419536362 
    Item EAN
    2724332724882
    People
    Author
    Pamela N. Danziger
    People
    Publisher
    Kaplan Publishing
    Languages and countries
    Language of the text
    English
    Read more
  •  

    Description:

    The recent history of shopping has been defined by decade-long periods of dynamic change. The '80s were the decade of the mall, with the explosion of malls being built, resulting in shoppers flocking to these new centers of retail. The '90s were the decade of the discounters, as Wal Mart rolled out

    The recent history of shopping has been defined by decade-long periods of dynamic change. The '80s were the decade of the mall, with the explosion of malls being built, resulting in shoppers flocking to these new centers of retail. The '90s were the decade of the discounters, as Wal Mart rolled out their discount shopping experience from their base in the heartland to both coasts and many other discounters, Target and Kohl's among them, following suit. The first decade of the new millennium is the decade of luxury, with retailers offering an expanded range of traditional heritage brand luxury to the classes, and retailers serving the mass market offering up new, more affordable versions of luxury for the masses.We are now into the second half of that decade and the logical question is What's next?Shopping will answer this question using the three tools that give marketers and retailers future vision as discovered by Pam Danziger, president of marketing consulting and research firm Unity Marketing

 

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