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SPARK,Be More Innovative Through Co Creation by John Winsor
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PRODUCT INFORMATION

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    Specifications

    Category Type
    Business Skills & Etiquettes
    ISBN
    1419503162
    Item EAN
    2724332819014
    People
    Author
    John Winsor
    People
    Publisher
    Kaplan Publishing
    Category Type
    Business Skills & Etiquettes
    ISBN
    1419503162
    Item EAN
    2724332819014
    People
    Author
    John Winsor
    People
    Publisher
    Kaplan Publishing
    Languages and countries
    Language of the text
    English
    Read more
  •  

    Description:

    In SPARK: Be More Innovative Through Co Creation, author John Winsor wants to inspire readers to think about innovation in new ways. At the foundation of innovation is the ability to understand a community and its individual members, well enough to anticipate what products and services might be

    In SPARK: Be More Innovative Through Co Creation, author John Winsor wants to inspire readers to think about innovation in new ways. At the foundation of innovation is the ability to understand a community and its individual members, well enough to anticipate what products and services might be needed in the future. In the simplest form, this means getting out of the office and exploring the customer's world. In the introduction, Winsor reveals how SPARK can help readers actively co create new innovation solutions:SPARK is structured in four sections: Section One The Team; Section Two The Customer; Section Three The Company; and Section Four The Culture. Each of these sections represents a different part of the innovation ecosystem. Successful innovation happens where these four parts of the ecosystem interact and overlap in unique ways.

 

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