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Stand Out from the Crowd, Secrets to Crafting a Winning Company Identity by Jay Lipe
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PRODUCT INFORMATION

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    Specifications

    Category Type
    Small Business & Entrepreneurship
    ISBN
    1419523007 
    Item EAN
    2724332818024
    People
    Author
    ay Lipe
    People
    Publisher
    Kaplan Publishing
    Category Type
    Small Business & Entrepreneurship
    ISBN
    1419523007 
    Item EAN
    2724332818024
    People
    Author
    ay Lipe
    People
    Publisher
    Kaplan Publishing
    Languages and countries
    Language of the text
    English
    Read more
  •  

    Description:

    A company's identity is far more than just letterhead, logo and business cards. It requires an end to end communications approach with verbal, written, and visual messages that target the customers you want to reach, ensure consistency in all marketing materials, and keep your identity program on

    A company's identity is far more than just letterhead, logo and business cards. It requires an end to end communications approach with verbal, written, and visual messages that target the customers you want to reach, ensure consistency in all marketing materials, and keep your identity program on track. In Stand Out from the Crowd, marketing expert Jay Lipe offers entrepreneurs, small business owners, and marketers the necessary tools to implement a comprehensive company identity strategy. With clear cut action steps, case studies, and visual examples, he highlights the best ways to build a reputation and make a lasting impression

 

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