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Statistics For Marketing And Consumer Research
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PRODUCT INFORMATION

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    Specifications

    Category Type
    Business Strategy
    ISBN
    9781412911221.0
    Item EAN
    2724330358836
    People
    Author
    Mario Mazzocchi
    People
    Publisher
    SAGE Publications Ltd
    Category Type
    Business Strategy
    ISBN
    9781412911221.0
    Item EAN
    2724330358836
    People
    Author
    Mario Mazzocchi
    People
    Publisher
    SAGE Publications Ltd
    Languages and countries
    Book Language
    English
    Read more
  •  

    Description:

    Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes each methods as well as showing how they are applied. Real data sets and detailed guidance on the use of appropriate software is included

    Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes each methods as well as showing how they are applied. Real data sets and detailed guidance on the use of appropriate software is included along with discussion of:
    - Sampling

    - Data management an statistical packages

    - Hypothesis testing

    - Cluster analysis

    - Structural equation modelling

 

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