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Strategies That Win Sales,Best Practices of the World s Leading Organizations by Mark Marone
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PRODUCT INFORMATION

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    Specifications

    Category Type
    Marketing & Sales
    ISBN
    793188601
    Item EAN
    2724332725865
    People
    Author
    Mark Marone
    People
    Publisher
    Kaplan Publishing
    Category Type
    Marketing & Sales
    ISBN
    793188601
    Item EAN
    2724332725865
    People
    Author
    Mark Marone
    People
    Publisher
    Kaplan Publishing
    Languages and countries
    Language of the text
    English
    Read more
  •  

    Description:

    Today's complex selling environment has altered the definition of what it takes to be truly successful. Companies need to do more, more, more: grow more revenue, add more customers, and utilize more marketing channels. at AchieveGlobal, identified 17 business to business B2B and business to

    Today's complex selling environment has altered the definition of what it takes to be truly successful. Companies need to do more, more, more: grow more revenue, add more customers, and utilize more marketing channels. at AchieveGlobal, identified 17 business to business B2B and business to consumer B2C organizations from various industries that have successfully and aggressively pursued and implemented cutting-edge global solutions to these issues. They then conducted in-depth phone and face to face research with 150 individuals from the high performing sales organizations, including Marriott International, HP, Office Depot, Sprint PCS, Yellow Book USA, Ingersol Rand, Fuji Xerox, and TD Waterhouse. books by identifying higher-level challenges, including how to: Segment customers. Align a sales force with today's more sophisticated and knowledgeable customers. Extend multichannel strategies, including distributors, e-commerce, teleselling, and face to face selling. Implement e commerce, customer relationship management, and sales force automation. Train salespeople to be competitive and grow revenue in this new business environment. The book's narrative format contains examples, cutting edge solutions, case studies, and quotations from participating companies, as well as trends and predictions for the future.

 

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