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The Complete Guide to Direct Marketing: Creating Breakthrough Programs That Really Work by Chet Meisner
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PRODUCT INFORMATION

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    Specifications

    Category Type
    Marketing & Sales
    ISBN
    1419526936
    Item EAN
    2724332725407
    People
    Author
    Chet Meisner
    People
    Publisher
    Kaplan Publishing
    Category Type
    Marketing & Sales
    ISBN
    1419526936
    Item EAN
    2724332725407
    People
    Author
    Chet Meisner
    People
    Publisher
    Kaplan Publishing
    Languages and countries
    Language of the text
    English
    Read more
  •  

    Description:

    Direct marketing is a trillion-dollar industry and a marketing discipline that produces the bottom line results most companies want to achieve. Many businesses are becoming more aware of the potential direct marketing offers, and as new technologies and opportunities emerge, more marketers are

    Direct marketing is a trillion-dollar industry and a marketing discipline that produces the bottom line results most companies want to achieve. Many businesses are becoming more aware of the potential direct marketing offers, and as new technologies and opportunities emerge, more marketers are including this discipline in their marketing mix. In "The Complete Guide to Direct Marketing: Creating Breakthrough Programs That Really Work master marketer Chet Meisner provides a step by step overview of direct marketing from strategic approach to execution. You will learn important insights and essential tricks of the trade

 

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